It is a symbol that identifies and distinguishes a service or product from others in the same classification. It can be represented by:

• A word
• A logo
• A slogan
• A type of packaging (e. g., bottle, box, etc.)
• A combination of any of these

There are four kinds of trademarks:

• Named (Standard)
• Unnamed (just a graphic)
• Three-dimensional
• Mixed (stylized)

Named trademarks, are those products or service trademarks identified by a word or group of words. These trademarks should be phonetically distinguishable from similar products and services. This means that there shouldn’t be any likeness between them and any other products or services of the same kind.

Unnamed trademarks are logos or designs, which visually outstand trademarks. They are not phonetically recognizable, since they have an exclusive visual impact.

Named trademarks, are those products or service trademarks identified by a word or group of words. These trademarks should be phonetically distinguishable from similar products and services. This means that there shouldn’t be any likeness between them and any other products or services of the same kind.

Three-dimensional trademarks are related to the shape of the product, its packaging, container or wrapping – taking into consideration that these elements are distinctive and set the product apart from others of the same type. This means that three-dimensional trademarks are related to three-dimensional objects, such as bottles, packaging, boxes, containers, etc.

Mixed trademarks are the outcome of a combination of the trademark kinds defined above. Three-dimensional or not, mixed trademarks can be a mixture of words with logo design.

In addition to the previously mentioned trademarks, there also exists the registration of commercial ads or slogans. Slogans or advertisements are short, memorable phrases used to publicize or differentiate a product, service provider or a company from others with the same activity.

By registering your trademark, you are legally protected as a trademark owner and registrant, from third party illegal trademark use, wheter they are persons or companies. In addition, trademark registration in Mexico sets the precedent for trademark protection abroad. As a result, the use of a trademark (whether it is represented by symbols, logos, designs, words, phrases or the combination of these) is an exclusive right of its owner.

We are an exclusive trademark registration division. Because we are highly specialized in all related trademark action management, we offer you high-quality and efficient services. Furthermore, we are committed to give our clients the best service; our personnel works under the strictest, most ethical and professional regulations, operating the highest and most developed technology systems, which allows us to offer you the best results in the least possible time.

• Preliminary search: $48.00 USD.
• Trademark registration: $680 USD.

• Search results: $46.00 USD.
• Registration request: $350 USD.

Yes, we do.

Yes, we do provide service to clients worldwide.

The Instituto Mexicano de la Propiedad Industrial (Mexican Institute for Industrial Property) is the institution in charge of granting trademark registration in Mexico.

In Mexico, the process takes approximately 6 to 9 months. An important part of our service is to follow up punctually each and every one of the trademarks registration processes entrusted to us by our clients.

Once a search has been carried out to determine whether or not your trademark can be registered, the requirements are:

To register your trademark in Mexico:

• A power of attorney which we will send to you.
• If the registration is in the name of a business then we will need a certified and apostilled copy of the articles of constitution of the company.
• The logo of the trademark, if any.
• The corresponding payment.

Yes. Even if your company has the same name as the trademark, it is necessary for you to register it as a trademark. Trademarks and companies are two entirely independent entities. Companies are related to administrative, legal and prosecuting acts, while a registered trademark protects the name or image of the products and services the company commercializes, distributes or imports.